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her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the
bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and
also for catering wholesalers supplying restaurants and hotels.
Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some
equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.
Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one
for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different
set of challenges. The premium cake shop market consists of a large number of independent cake shops spread
through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are
demanding good quality, competitive prices and early development of a product range under their own brand name.
The catering wholesalers require large volumes, medium quality and low prices.
Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.
Required:
(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages
each channel offers and the implications for a successful start-up. (12 marks)
When Reginald Lindsay received a scholarship to Morehouse College in Atlanta, Georgia, what he wanted most was a good job with a good salary. But soon he became interested in the civil rights movement. At present he has a plan which he hopes will take him to Congress as a southern representative.Now in his first year at Harvard Law School, Reg is making careful plans. After earning his degree, he expects to return to the South to practice law among the poor. "I want to help them understand what their rights are and to help them achieve them," he says. Then he hopes to run for political office at the local and state level until he is ready to try for Congress.Reg grew up in a low-income Negro section of Birmingham, Alabama. Brought up by his grandparents after his parents were divorced while he was very young, Reg has been living through a period of far-reaching progress in race relations. In the summer of 1968 Reg himself became a good example of this progress when he became the first Negro student appointed to a special new program. The program introduces bright young students to the workings of the Georgia State government and encourages them to seek employment there after finishing their education. "I've been lucky," he says. "I seem to have been in the right place at the right time."
But luck is only part of Reg's story, for he has made the most of opportunities that came his way. He learned to read in kindergarten and began visiting the public library regularly to borrow books. His grandparents encouraged him, though neither of them had much education, and they bought him a set of encyclopedias. "I loved those books," he re- members. "I used to come downstairs before breakfast and read short articles. I enjoyed reading about famous men, and then I would pretend to be one of them. I guess it was partly a childish game and partly an escape. It wasn't too much fun to be a Negro when I was a kid."
While studying for his bachelor's degree at Morehouse College, Reg worked on several political campaigns helping candidates get elected to government offices. At the same time he maintained a "B" average while majoring in political science. He worked as a student advisor to earn extra money for his college expenses, and he was granted a scholarship for a year of study at the University of Valencia in Spain.With just two more years to complete at Harvard Law School, which also gave him a scholarship, Reg has made a good start on his professional career. He says, "The good life for me is the kind of life where I can find satisfaction in public service."
1.When Mr. Lindsay received a scholarship to Morehouse College, he wanted to ____
A、become a southern representative in Congress
B、participate in the civil rights movement
C、get a good job with good pay
D、help candidates get elected to government office
2.We learn from the passage that Lindsay ____
A、spent his childhood with his grandparents
B、loved to read history books
C、had well-educated grandparents
D、learned to read after his parents divorced
3.Lindsay felt that ____
A、reading about famous men would help him to succeed
B、pretending to be a famous person was a way to escape from the realities of life
C、reading in the public library was a good way to educate himself
D、reading widely would provide him with many opportunities in the future
4.In Lindsay's time, ____ .
A、there was a great improvement in race relations
B、black people were still looked down upon
C、the Georgia State government encouraged black students to work for it
D、it was impossible for blacks to enter famous universities
5.According to the passage, Lindsay's purpose in life was to ____
A、become a famous lawyer
B、be elected to political office at the local level
C、get another scholarship to study abroad
D、serve the public
A.research and teaching
B.teaching and degree awarding
C.professional training, teaching and public service
D.teaching, research and public service
A.两台master都可以对该Minion进行操作
B.未执行删除操作的master仍然能远程控制该minion
C.以上说法都不正确
D.两台master都无法对该Minion进行操作
